The Difference Between PR and Advertising
ALEXANDER MCNABB:”…Advertising is all about lying. It’s what they do, constantly. What amazes me is how we put up with it, consigning it to the dump bin of background noise”
Red Bull Ad: A ‘Mote’ or a ‘Beam’ In the Eye?
DANIEL M. VARISCO: A recently published ad seems to have united both Muslims and Christians in condemnation.
Radio: UAE, Home of the World’s Worst Ads?
ALEXANDER MCNABB: It’s becoming a problem for my radio listening life: I turn the radio off as soon as the adverts come on, and then often forget to turn it back on again.
Danger to America: The All American Muslim
CROSSROADS ARABIA: The group claims showing Muslims as ordinary, hides the fact that some are terrorists. The show therefore is a danger to America.
Home of the Brave? Branding to America’s Seven Million ‘Thriving’ Muslims
SHELINA ZAHRA JANMOHAMED: The lesson from these examples is courage pays off. Muslims show loyalty to brands supporting them in the public space.
Film Review: The Greatest Movie Ever Sold
NASEEM TARAWNAH: While those of us in the Middle East may not necessarily face the exact same problems with advertising, we are facing very similar issues.
Advertising: No Subject for a Play on Words
DAVID ROBERTS: Other people’s suffering is not the obvious subject of a play on words in advertising – and sometimes a negative cannot and should not be turned into a positive.
What Kind of Leader Do Young Arabs Want?
SHELINA ZAHRA JANMOHAMED: Whether it’s Mubarak, ben Ali or bin Laden it’s clear what sort of leadership Arabs don’t want. It’s far less clear however what they are looking for in their leaders.
The BMW Slogan – Consume its Corpse, Please…
ALEXANDER MCNABB: There’s a tremendous power to slogans, a way of condensing and simplifying thoughts that can become catchy, even thought-provoking.
