The Difference Between PR and Advertising
ALEXANDER MCNABB:”…Advertising is all about lying. It’s what they do, constantly. What amazes me is how we put up with it, consigning it to the dump bin of background noise”
Paint it Red: Unfortunate Brand Association
ALEXANDER MCNABB: It’s a charming tradition in the UAE that landmarks are frequently known by the company nearby…
The BMW Slogan – Consume its Corpse, Please…
ALEXANDER MCNABB: There’s a tremendous power to slogans, a way of condensing and simplifying thoughts that can become catchy, even thought-provoking.
Holidays abroad shouldn’t mean breaking the law
Since we expect tourists to be on their best behaviour when they visit the UAE, it’s only fair that we feel equally outraged when our own misbehave elsewhere.
