Comment on Title Irony: Why Journalists like to do PR on PRs by David

I think Alex may sort of have a point here. Journalists, and I claim to be one (but who does not nowadays!) are not letting the readers or viewers the chance to filter the information, to take on board it is a PR person who is speaking. We hide that information to give more credibility to the story.

That said, if it is a story about social media, for example, what matters most is the credentials in that space. It is perfectly legitimate therefore to ignore the PR bit and focus on a person’s blogger credentials. If it was a wider story on the IT industry where that person may have clients, then to hide the title would be misleading.

So I think the bit that is missing in the article is the context angle.

by David

Website