James Gray

Comment on Rebuilding Business Confidence the Next Battleground by James Gray

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The challenge is greater because much of the promotion was through fairly broad based PR which leaves each country very exposed to negative events which grab the headlines and in effect demolish all progress which had been made. I faced this promoting Northern Ireland. The PR firms will now seek yet more resources to counter the negative messages but are unlikely to succeed. Besides this approach is not based on experience of attracting inward investment. Investors are clever ; they are not greatly swayed by PR or branding ; they want information and support. If countries want to succeed long term they need to devote resources to a sustained business to business contact campaign , building relationships with potential investors and superb engagement with investors already on the ground… win the minds of businesses not journalists. James Gray [email protected]

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