The Difference Between PR and Advertising
ALEXANDER MCNABB:”…Advertising is all about lying. It’s what they do, constantly. What amazes me is how we put up with it, consigning it to the dump bin of background noise”
Man City Success Provides a Diversionary Blueprint
JAMES DORSEY: Soccer is being used as a tool to improve tarnished images, divert attention from grievances and manipulate national emotions.
Masafi Water: How NOT To Handle A Crisis
ALEXANDER MCNABB: If you’re looking for a case study of what not to do look no further than Masafi water.
ENOC, PR & the Media: 5 Lessons to be Learned
ALEXANDER MCNABB: Here are the five rules of Public Relations that may help Enoc, and indeed any other company that has to break bad news, going forward…
ENOC and Eppco: Where Not Just the Petrol Has Run Dry
ALEXANDER MCNABB: “Deliciously, Deena twists the knife: “Pressed for answers, he made casual comments on the weather to change the subject…”
A PR Coup: The Woman & the Jeddah Projects
SAAD AL DOSARI: The decision of asking her to be part of the inauguration is clever because it gives the project a human face. She is the voice of Jeddawies.
Gulf Government Silence Speaks Volumes
MISHAAL AL GERGAWI: Most government media arms have dug their boots in. That their positions may be correct is irrelevant. After all, how strong is a position that isn’t communicated?
Social Media’s Rise: A PR Blessing, And A Curse
HAYDEN SUTHERLAND, ANDREW MACKAY: Social and digital media are changing traditional comms, giving rise to new communicators.
Rebuilding Business Confidence the Next Battleground
ANDREW MACKAY: Countries across the Middle East and Africa need to examine the damage done to their reputations, and rebuild vital revenue streams from inward investment and tourism.
Title Irony: Why Journalists like to do PR on PRs
ALEXANDER MCNABB: It infuriates me because I know how very dishonest the practice is – from a media that insists on telling us that it is the only trustworthy source.