Alexander McNabb

The Difference Between PR and Advertising

The Difference Between PR and Advertising

ALEXANDER MCNABB:”…Advertising is all about lying. It’s what they do, constantly. What amazes me is how we put up with it, consigning it to the dump bin of background noise”

 Tabsir

Red Bull Ad: A ‘Mote’ or a ‘Beam’ In the Eye?

Red Bull Ad: A ‘Mote’ or a ‘Beam’ In the Eye?

DANIEL M. VARISCO: A recently published ad seems to have united both Muslims and Christians in condemnation.

 Alexander McNabb

Radio: UAE, Home of the World’s Worst Ads?

Radio: UAE, Home of the World’s Worst Ads?

ALEXANDER MCNABB: It’s becoming a problem for my radio listening life: I turn the radio off as soon as the adverts come on, and then often forget to turn it back on again.

 Crossroads Arabia

Danger to America: The All American Muslim

Danger to America: The All American Muslim

CROSSROADS ARABIA: The group claims showing Muslims as ordinary, hides the fact that some are terrorists. The show therefore is a danger to America.

 Shelina Zahra Janmohamed

Home of the Brave? Branding to America’s Seven Million ‘Thriving’ Muslims

Home of the Brave? Branding to America’s Seven Million ‘Thriving’ Muslims

SHELINA ZAHRA JANMOHAMED: The lesson from these examples is courage pays off. Muslims show loyalty to brands supporting them in the public space.

 Naseem Tarawnah

Film Review: The Greatest Movie Ever Sold

Film Review: The Greatest Movie Ever Sold

NASEEM TARAWNAH: While those of us in the Middle East may not necessarily face the exact same problems with advertising, we are facing very similar issues.

 David Roberts

Advertising: No Subject for a Play on Words

Advertising: No Subject for a Play on Words

DAVID ROBERTS: Other people’s suffering is not the obvious subject of a play on words in advertising – and sometimes a negative cannot and should not be turned into a positive.

 Shelina Zahra Janmohamed

What Kind of Leader Do Young Arabs Want?

What Kind of Leader Do Young Arabs Want?

SHELINA ZAHRA JANMOHAMED: Whether it’s Mubarak, ben Ali or bin Laden it’s clear what sort of leadership Arabs don’t want. It’s far less clear however what they are looking for in their leaders.

 Alexander McNabb

The BMW Slogan – Consume its Corpse, Please…

The BMW Slogan – Consume its Corpse, Please…

ALEXANDER MCNABB: There’s a tremendous power to slogans, a way of condensing and simplifying thoughts that can become catchy, even thought-provoking.