Paint it Red: Unfortunate Brand Association
ALEXANDER MCNABB: It’s a charming tradition in the UAE that landmarks are frequently known by the company nearby…
Qatar World Cup 2022: Sponsorship versus Principle – To Serve or not to Serve?
JAMES M. DORSEY: The outcome of FIFA’s dispute with Brazil and Russia is certain to shape the soccer body’s certainly forthcoming debate with Qatar.
Radio: UAE, Home of the World’s Worst Ads?
ALEXANDER MCNABB: It’s becoming a problem for my radio listening life: I turn the radio off as soon as the adverts come on, and then often forget to turn it back on again.
Danger to America: The All American Muslim
CROSSROADS ARABIA: The group claims showing Muslims as ordinary, hides the fact that some are terrorists. The show therefore is a danger to America.
Home of the Brave? Branding to America’s Seven Million ‘Thriving’ Muslims
SHELINA ZAHRA JANMOHAMED: The lesson from these examples is courage pays off. Muslims show loyalty to brands supporting them in the public space.
ENOC PR: What’s Behind the Curious Timing?
ALEXANDER MCNABB: Quite why the company has broken its silence now remains to be explained, but one is left with the feeling there’s something…
Film Review: The Greatest Movie Ever Sold
NASEEM TARAWNAH: While those of us in the Middle East may not necessarily face the exact same problems with advertising, we are facing very similar issues.
Benihana: Where Winning Means Losing
ALEXANDER MCNABB: What amazes me is how utterly, unbelievably stupid Benihana Kuwait is being in pursuing this case – and how idiotic Benihana Tokyo is in allowing it.
Etihad’s Controversial $642m City Deal
JAMES M. DORSEY: The agreement dwarfs Arsenal FC’s 2004 deal with Dubai’s Emirates Airways that was valued at $144 million over 15 years.
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